Hello, I’m Andrew Watt. I’ve been coaching design, creative and tech companies for ten years. My coaching will help you if there’s something you’d like to change. You can find out what my clients say as well as some more about me. You only have to get in touch to take the first step.

Get coaching if you want to change something.

These are just some of the things I can help you with.


Click on the links to find out more

Improve your business performance

Improving business performance is always the primary objective of coaching. But the route to achieving it can be complex and involves enquiry into many areas.

The definition of success is extremely subjective and personal. What would success look like for you and your business? Is it becoming more efficient? Finding new clients? Creating more harmony in your team?

Know yourself

It’s time to be honest. Reflecting upon and properly understanding yourself is incredibly important. Think about what really motivates you. What frustrates you. What drives you.

You’ll put much greater effort into goals that will deliver what is meaningful for you.

A reflective space to hear your own voice

The opportunity to genuinely talk through your own thinking can be hard to find.

Coaching sessions offer a “time out”, a reflective space to hear your own voice. For many people, this is the biggest benefit of coaching.

The cumulative effect of doing this inculcates long term changes, as you develop a new kind of objectivity about yourself.


I create structures for conversations.

These structures allow you to unpick your thoughts and find clear answers to your most pressing problems.

Change behaviours

We can all get stuck in a rut. But, standing back to observe yourself objectively can allow you to identify helpful and unhelpful ways of behaving.

Using techniques from REBT* and CBT*, I’ll help you understand and critically, re-learn, how you act in important circumstances.

*Rational Emotive Behavioural Therapy and Cognitive Behavioural Therapy


You’ll make best use of your time by concentrating on the few areas that really matter, rather than constantly chasing your tail.

I’ll help you to identify what these areas are.

Understand your anxiety

Anxiety is what drives us to change things from how they are now. Perhaps surprisingly, it can be positive as well as negative in how it affects us.

The point is not to avoid anxiety, but to harness it as a useful force that drives ambition, hope and excitement.

“Anxiety is the dizziness of freedom” Søren Kierkegaard.

Bring out your own expertise

A key principle of coaching is that you are in a unique position of expertise about your own particular circumstances. I’ll help you to bring this out of yourself, rather than providing boilerplate solutions from my own experiences.

Become a better leader

A leader is someone who other people follow. But there are many different styles of leadership. Together, we’ll work to identify those that will be most effective for you, your personality and your team.

Plan, monitor and evaluate

Your coaching will involve making practical plans for improvement and implementing them.

We’ll work through these tasks methodically together, and I can keep on your shoulder to make sure that you get them done.


All coaching conversations are confidential. We’ll be able to talk freely and openly.

And you can expect a high level of trust and empathy.

Personality type assessment

Psychometric assessment is a transparent and simple way to help you understand your own personality, including the ways in which you’re different and similar to other people around you.

It’s particularly useful when colleagues or teams go through this process together.

I use the Myers Briggs Type Indicator (MBTI).


I manage and facilitate strategy days or other times when a team needs to work their way through difficult problems to find a consensus.

I can also arrange a venue at discounted rates to help the day go smoothly and without the distraction of your normal working environment.

The Thames, London, 2016

© Andrew Watt

This is what my clients say about me. Don’t just take my word for it!


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Ultimately I know my career has accelerated, the business is doing very well, and I feel happier, calmer with more perspective to deal with the things that life throws at you!

Robin Davies, AMRA Music Read Robin’s testimonial

The coaching Andrew provided played a huge part in the development of my business over the past year, and I already sense I’m missing his regular input.

Jeremy Leslie, magCulture Read Jeremy’s testimonial

Southwark, London, 2015

© Andrew Watt

Here’s a little bit about me.


I am inspired by developing smart people.


Further insights, advice and information about coaching here

Commercial background

My background is in digital media. I spent 20 years building and growing online presences for magazine publishers and broadcasters (Emap, UKTV, History Channel).

As the industry grew and evolved, I managed staff with many different specialisms – senior managers, IT staff, designers, writers, marketing and advertising sales people.

While platforms matured and were superseded, what always remained for me, was the need to grow and develop smart people in these companies. And this led to my interest in coaching and mentoring.

Academic training

I have an MA in Coaching and Mentoring Practice from Oxford Brookes Business School (2008-10). Oxford Brookes is a leader in this niche field and attracts students from around the world.

My dissertation researched the role of existential anxiety in coaching, both as a force to undermine action and as a wellspring of motivation, excitement and ambition. It was supervised by Dr Tatiana Bachkirova, an internationally recognised expert on applied psychology and coaching and mentoring practice.

I also hold the BPS Certificate of Competence in Occupational Testing (Level A & B), and am accredited to administer MBTI and 16PF.

Coaching approach

My approach to coaching is:


Coaching is different from performance management in that it explicitly aims to develop ongoing useful habits. The approach taken to addressing contracted objectives should therefore have two benefits. Firstly, that the specific goals are achieved. Secondly, that the process of achieving those goals should improve your generic ability to self-correct and self-generate useful courses of action in the future.

Client centered

At the core of my approach to coaching is the belief that the client is resourceful, and that the coach’s role is to spring loose this resourcefulness. This client-centered approach requires that the coach stand back from their own interpretation of their client’s circumstances, to help them clarify and reflect on their own viewpoint and understanding. The role of the coach is not to transfer their own knowledge, rather it’s to bring to the surface the knowledge and expertise of the client.


The existentialist approach to coaching complements the client-centered approach and acknowledges the whole person. Behaviour at work and elsewhere ultimately stems from our relationship with key psychological concerns and dilemmas. The existentialist approach aims to identify root causes for the client, and to unblock self-limiting beliefs and behaviours through cognitive development and self-awareness.


I write about themes that come up in coaching and give advice on how to address common problems and issues in my blog.

You can find this at Developmental Coaching

Kings Cross, London, 2013

© Andrew Watt

What happens next?

Get in touch to talk about what you want to achieve and we can meet for a no obligation exploratory session, so you can see what my coaching is like.

My standard course lasts six months, meeting once a month online or at private rooms in London at either Moorgate or Bank.

I offer discounted rates for clients who contract as private individuals.